UN Tourism and the Ministry of the Economy and Innovation of Lithuania have agreed on a shared vision for tourism development in the country for the period 2025–2027. In addition to accelerating digital transformation, innovation, and investments in the sector, the strengthened partnership will also focus on governance and destination management to ensure the continued growth of Lithuanian tourism.
The collaborative plans were set out during an official visit to Vilnius by UN Tourism Secretary-General Zurab Pololikashvili, as he met with Minister of the Economy and Innovation Lukas Savickas, Vice-Minister of Foreign Affairs, Julius Pranevičius, members of parliament, and key tourism stakeholders.
“Lithuania has demonstrated remarkable resilience and vision,” said Secretary-General Pololikashvili. “The country’s leadership in innovation and inclusivity sets a strong example for the region and beyond. Our cooperation reflects the shared commitment to building a smarter, more sustainable, and more competitive tourism sector.”
You can read more here: https://www.unwto.org/news/un-tourism-and-lithuania-partner-to-boost-innovation-and-visibility?utm_source=news&utm_medium=crm