Photo: Archive of General Pavel
Petr Pavel has just been sworn in as the new Czech head of state. While the president’s role in the Czech political system is largely symbolic, the way he communicates and presents himself to the public is all the more important, says expert on strategic communication Denisa Hejlová. I spoke to her just a few hours before Pavel’s inauguration to discuss his communication style:
“The role of the Czech president is very different from for instance the US presidential system. Communicating with various stakeholders and various people is one of his main tasks and a very important part of the presidential role in Czechia.
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Author: Ruth Fraňková