Source: Grand Palais Immersif
A long-awaited exhibition opened in Paris on Wednesday, using huge projections, 3D animation and music to bring the work of Czech painter Alfons Mucha to life. A so-called “immersive” exhibition, it uses the power of smell and sound as well as sight to recreate his world. The exhibition also focuses on his legacy, from the “Flower Power” movement of the sixties to Japanese manga, street art, and even tattoos.
Housed in the Grand Palais Immersif, a new venue in Paris dedicated to immersive exhibitions, the ‘Eternal Mucha’ exhibition is a feast for the senses, playing with more than just the visual, as Mucha’s great-grandson, Marcus Mucha, elaborates.
“We wanted to make everything immersive. It’s not just pictures but also music and perfumes. The perfumes convey the scent of Alfons’ favourite flowers from Moravia and the smell of the church in Ivančice where he sang.”
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Author: Anna Fodor