Czech Radio is currently gearing up to celebrate the hundredth anniversary of the station’s foundation in May. The public broadcaster, of which Radio Prague International is part, is running several projects and events in connection with the centenary. I spoke to the station’s director general, René Zavoral, at a special presentation on Thursday.
“It’s a special occasion, I think.
“It’s an opportunity how to reach a new audience, of course – by offering not only our content, but also showing the new distribution platforms, the new habits of our listeners, and so on.
“And of course we’d like to reach the young audience – that’s a big task for us.”
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Author: Ian Willoughby