Czech-produced Hot Chip Challenge crisps are marketed as extremely hard to consume. Now domestic authorities have halted sales of the chili pepper-based product, following alarm bells in other EU states.
Single Hot Chip Challenge crisps are sold in coffin-shaped boxes and come with taglines such as Have you got what it takes? and Can you handle the heat?
Consumers receive rubber gloves for handling the crisps, which resemble scorched nachos, with some posting videos of themselves taking on the “challenge” on social media.
Indeed, the producers’ own website features promo videos depicting young men clearly suffering after popping the uncommonly hot snack in their mouths.
See the rest here.
Author: Ian Willoughby