Tbilisi, Georgia, 28 September 2024 – Tourism has committed to embracing its unique role as a pillar of peace and understanding. On World Tourism Day 2024, UN Tourism brought sector leaders from every global region together around a common vision and commitment to building a “peace-sensitive sector”, recognizing its potential to build bridges and foster understanding.
The official celebrations in Tbilisi, Georgia, welcomed almost 500 participants from 51 different countries, including 13 Ministers of Tourism. Reflecting its firm commitment to the day and its theme of “Peace and Tourism”, the host country was represented by Prime Minister Irakli Kobakhidze as well as seven other Ministers, showcasing tourism’s cross-sectoral importance.
Welcoming delegates, UN Tourism Secretary-General Zurab Pololikashvili, stressed that “without peace, there is no tourism”. He said: “I call on all of you to help build a –‘peace-sensitive tourism sector‘, one that plays a key role in building peace and ending conflicts, provides tourism stakeholders with tools to realize this potential, promotes tourism education as peace education, and links tourism to other peacebuilding initiatives”.
