Photo: Amelia Mola-Schmidt, Radio Prague International
Walking through the streets of Czechia, you might spot people sporting tri-coloured sneakers in the country’s national colours; blue, white, and red. Those kicks are from an iconic brand called Botas, originally founded in 1949. Last year, the company almost went under, but two brothers came to its rescue. I caught up with 22-year-old Vít Staněk to learn more about the plans to give this classic Czech brand a new lease on life.
“In 2023, the Botas company was about to be liquidated. My brother and I had a thought that maybe we could continue the legacy of this iconic brand. We decided we would do whatever it takes to buy this company and keep it alive.”
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Author: Amelia Mola-Schmidt