Photo: René Volfík, iROZHLAS.cz
President Petr Pavel has called on Czechia’s government, who have been taking a battering in the ratings for some time, to seek help with their communication skills. But is it actually possible to sugarcoat austerity policies that leave voters with less money in their pockets? I spoke to Anna Shavit, a political marketing expert who teaches at Charles University.
“It’s a very interesting situation when the president actually sort of openly criticises the government on the communication aspect; it certainly is very new in this country.
“But it also shows in the case of President Pavel that he sort of understands that people might actually either be having a difficult life or feeling that, predominantly, they’re not doing that well.
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Author: Ian Willoughby