KellerWilliams at the US residence

The world’s largest real estate franchise by agent count, Keller Williams, with more than 950 offices and 181,000 associates, officially launched its Czech operations on June 4 at an event held at the Residence of the U.S. Ambassador in Prague, under the auspices of the U.S. Embassy’s company promotion program. “We are proud to welcome Keller Williams Czech Republic into our growing worldwide family,” said William E. Soteroff, president, Keller Williams Worldwide, the international division of Keller Williams. “Utilizing our systems and models, Czech agents will be better able to expand their business opportunities while serving their clients at the highest level.”

The Master Franchisee, or Regional Operating Principal, is Jana Hrstková. “Keller Williams is a real estate company built by agents for agents. Our approach to a market leans heavily on models, systems and investment in people, making real estate agents even more effective and delivering a better client experience. Key to that is its IT vision and platform and emphasis on training. That in itself is quite disruptive for the Czech market. Keller Williams Czech Republic’s goal is to enable independent agents to benefit from the leverage and specialization of systems provided at the market center level, where we will also be introducing commission caps and competitive splits for our agents. ”Moreover, Keller Williams’ dedication to education and training will be a welcome boon to a market which is currently still not regulated. Finally, our caring and sharing philosophy is demonstrated annually around the world via the company’s signature charitable “RED Day” and additional international initiatives via the KW Cares foundation,” said Jana Hrstková.